Internet Marketing: Trust is hard to build when you don’t even know who the Internet marketer is. You can’t meet them instantly and they just become a face or a name in a sea of business.
But to be an internet marketing guru, you need to build trust and credibility in order to be noticed and to be taken seriously. While the market has become increasingly virtual, people still consider the person on the other side of the transaction to be a vital part of their decision to buy or not to buy.
Better said: if you seem like a good person, people from more walks of life are going to listen to you.
What Your Intentions Really Are
Your customers are suspicious folks and they should be. They’re giving their money to someone they can’t see, for a product they can’t necessarily try out ahead of time.
They already put instant trust in many businesses because of their credibility, and you need to be a part of this trust as well. What you can do is start to look at trust as something that begins with intentions. If you are clear about your intentions for your business, then people are more likely to trust you.
Think about a car salesman, the stereotypical one. This person wheels and deals to get someone into a more expensive car than they might like, without being clear they want to make the most money they can.
Now, what if that salesman said they wanted to make as much money as possible, but within the budget of the buyer? Wouldn’t you be more likely to buy from them as you know what their intentions were? Sure.
Stating Your Intentions
As an internet marketer, you might not have the luxury of talking to a person directly, so you need to state your intentions in other ways. If you look at many business websites, you will see that one intention is a running theme:
I want to help people.
This is a noble intention and one which is probably the case for everyone who wants to sell something. Now, they might not want to help their customers so much as they might want to help themselves to profits, it’s true.
But when you truly do have the intention to help your customers, your customers will realize it. And they will appreciate it.
Here are some ways to show your customers you want to help them:
Share your own story
If you were changed by the product or the service you have to offer, then you NEED to include this for your customers to know. Think about it, would you buy a weight loss product from a person who never had a weight problem? Probably not.
Create a mission statement
Having a clear mission statement is another way to state your intentions to your customers, without having to explain them again and again. This can be posted on your website. And it can help to read it regularly to keep yourself in check about whether you are meeting your own demands.
Though you can’t necessarily prove that you are being honest, you will certainly be attacked if you aren’t honest. Make sure that you are honest about everything you put on your website and all that you do in your business. This will allow a person to see that your intentions are pure too.
What you intend from your relationship with your customer is the most important factor in the way that you build trust. Have a clear intention from the start and see that it shines in all that you do.
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